● Performance MarketingOrbit Skincare2025
From discount-dependent to brand-led
A D2C skincare brand stuck in a discount war. We rebuilt the ad system around signal, not spend - and scaled profitably without slashing margins.
OS
Performance Marketing
1.8x → 4.3x
ROAS
-38%
CAC
+212%
Monthly revenue
01 / The Problem
Orbit was buying growth with constant promos. CPMs crept up, margins thinned, and every flat month triggered another discount. Spend felt scary.
02 / Our Approach
We tore down the campaign sprawl and built a single scalable ad structure with controlled testing loops. Capital protected first; we scaled the creatives that pulled, not the budget.
03 / The Outcome
Forecasting became boring in the best way. Orbit grew 3 quarters straight without a sitewide sale, and spend finally felt controlled.
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